Purpose
The Gateway Ad module was developed to work in unison with abstracts, and the demands of today's publishers. Gateway ads, allow for site managers to tease public users with abstract (partial) access to private content, granting only full access to those who watch the 'gateway' advertisement. This tool can be used for advertisers, or for important messages, caveats and information needed BEFORE giving a user access to an actual record.
Description
Centralpoint© supports gateway advertisements for abstract records. To manage these, you will want to click on Advertising/Gateways in the Client Console. Within this module you will be able to control how long an advertisement will play before returning the user to the full version of the record, or at what point in time you would like to present the link to return to the record. Here you can also determine how long their online membership is to last (i.e. could last 10 seconds, 5 minutes, 6 mos. or a year). This is to allow you to offer a television-esque approach to site membership, requiring that users must labor through ads in order to access your private records•.establishing them as temporary private members, based on the ads that they have watched. For an example, using this method you will be able to sell a sponsorship for all private articles, and every non-member who accesses these records, will first be served your sponsor's flash, video or other commercial in its entirety before reading the article•.literally dominating their attention in the full browser window specifically for your sponsor for a brief period of time. Using Gateways suggests that you created campaign IDs and manage these within the links in the abstract message (see Admin/Premium Content).
How To Use
There are three modules which allow for these controls: 1.) Admin/Site Modules, 2.) Admin/Premium Content, and 3.) Advertisers/Gateways. Depending on the type of abstract methodology you elect to use, will determine which of these modules you will use.
First, the Admin/Premium Content module empowers you to establish how abstract is managed. This modules give you the control over how many characters are to display, what the icon is (if any) to let public visitors know which records are private or not, and the message to be served (beneath) the abstracted or shortened version of that record.
Within this message area, you can offer the sign in, register or even advertiser links which are displayed to public visitors attempting to access a private record. If a user signs in, they will be re-directed back to the record, this time seeing the full version instead of the abstracted version. If a user registers, and then logs in as a private member same thingÃ.‚¬¦.they will be able to access the full version of the private record.
Second, Centralpoint© supports gateway advertisements for abstract records. To manage these, you will want to click on Advertising/Gateways in the Client Console. Within this module you will be able to control how long an advertisement will play before returning the user to the full version of the record, or at what point in time you would like to present the link to return to the record. Here you can also determine how long their online membership is to last (i.e. could last 10 seconds, 5 minutes, 6 mos. or a year). This is to allow you to offer a television-esque approach to site membership, requiring that users must labor through ads in order to access your private records establishing them as temporary private members, based on the ads that they have watched. For an example, using this method you will be able to sell a sponsorship for all private articles, and every non-member who accesses these records, will first be served your sponsors flash, video or other commercial in its entirety before reading the article literally dominating their attention in the full browser window specifically for your sponsor for a brief period of time. Using Gateways suggests that you created campaign IDs and manage these within the links in the abstract message (see Admin/Premium Content).
Last, Centralpoint™s Site Modules support the traditional approach of re-directing public users when they click on a private record directly to any webpage you want them to. This could be a third party fulfillment/circulation or membership registration form¦or the one you manage within Centralpoint©. This heavy handed approach lets the user know by icon association that the record is private, and on click takes them to a sign up form wherever™ you may want to send them. This approach prevents the user from returning to the individual record they wanted in the first place, instead returning them as a registered user to the homepage of your site, with private access.
