Search Engine Optimization shouldn't require consultants billing by the hour to keep your site up to par. Centralpoint applies rules to your query strings, field tags, page layouts, meta keywords, title tags, and more to guarantee your pages are spidered as expected. This is a one time set up, and your pages follow suit dynamically. This allows Google, Bing, Yahoo! and others to properly index the relevant information on each page. When and if the rules over SEO change, you simply change them once, and retroactively your site complies.  

Besides giving you pages which can be spidered accurately we comply with Site Map programs, allowing you to feed XML/RSS data to the portals for daily pick up and index. Centralpoint's data import tools automate content be populated to your sites, which results in more content...more traffic. Think about it, importing a health encylopedia, instead of simply having an iFrame hosted elsewhere will result in obscure searches on google returning the user to your hospital's pages. This is superior to iFramed content which is hosted elsewhere, where they get the credit for it.   

Forget SEO, and start thinking SER, (Search Engine Ready). SEO is governed by rules, and these same rules are already designed into Centralpoint. Since we can all expect these rules to change, settings in Centralpoint can be changed once in one fell swoop. Say goodbye to the carpet baggers trying to sell you snake oil. These consultants are just masking the problem. The only reason you called them is because  the platform you are running now isn't thinking ahead.  

Integrated tools which feed the content directly to Google on a daily basis.
This helps to enhance normal spidering by Google (and others) automatically delivering it to them, the
way they want it.