What is a Digital Experience Platform or DXP (formerly known as a UXP or User Experience Platform)?

According to Gartner, the definition of a User Experience Platform is: the technology for creating effective, high-fidelity user experiences for a website, portal or mobile app across channels and devices. Gartner also refers to these as Digital Experience Platforms or Customer Experience Platforms. A digital experience platform is a singular application which comprises many functions to harmonize all aspects of communication with your users online. This includes your public websites, mobile friendly versions, email newsletters, single sign on, personalized landing pages for each user, based on their SSO (Roles), and the collection of each and all of their activities (around that information).

We prefer the original title of User Experience Platform, because at the end of the day it is about the users. Theses users include your distributors, suppliers, customers, employees, and you....everyone. More important than an authoring tool to create and manage these channels, is the return trip of.....what the users did with the information they accessed, including: orders placed, files downloaded, collaboration with others, tests taken...anything. For more information please see the Wheel

Interested? You've got to see it!